โŒ˜ ๐Ÿ›Ÿ Watchtower Portfolio View ๐Ÿ”ด Google Ads Search + Shopping ๐Ÿ“˜ Meta Ads Ads Manager โš™๏ธ Command Center Operations
๐Ÿ“Š Status System Status
God Mode LIVE

MIRA โšก Google Ads

Google God Mode
Google Spend (MTD)
$65,584
โ†“ 6%
Conversions
412
โ†‘ 9%
Blended CPL
$159.18
โ†‘ 3%
Portfolio MEI
1.14
โ†‘ 2pp
Search IS (Avg)
54.2%
โ†“ 4pp
Wasted Spend
$6,088
โ†‘ 14%

โšก Sentinel Pulse โ€” Google Ads

4 alerts
CRITICAL
Budget Squeeze โ€” JTM Hot Water
83% IS lost to budget, MEI 1.42. Capturing only 17% of available market. Scale budget +50%.
2 minutes ago ยท High urgency
CRITICAL
Zero-Conv Bleeder โ€” JTM Blocked Drains
$674 spent, 0 conversions in 6 days. Verify conversion tracking immediately. Likely tracking break on thank-you page.
4 hours ago ยท High urgency
WARNING
QS Decay โ€” RS Basement Waterproofing
Avg QS 5.0, Expected CTR below average. Landing page mismatch suspected. Review ad copy vs LP headline.
6 hours ago ยท Medium urgency
SCALE
Profitable Underspend โ€” CSL Commercial Door
MEI 1.50, IS 60.5% with 32% lost to budget. $1,840 spent of $3,200 cap. Increase daily by $50.
8 hours ago ยท Optimization
Portfolio โ€” Google Accounts 5 accounts

CPC & CPL Trend (30d)

Campaign Type Split

70%
Search (10 campaigns)
Search 70% Shopping 18% PMax 12%

Quality Score Distribution

9-10 (Excellent) 24 keywords
7-8 (Good) 18 keywords
5-6 (Fair) 12 keywords
1-4 (Poor) 3 keywords

Impression Share (IS) Breakdown by Account

JT McDermott Remodeling 48.2%
Active 48.2% Rank 20.8% Budget 31%
Raising Solutions 47.6%
Commercial Safe & Lock 57.3%
New Smile Now PMax (N/A)
FastDirect 62.1%

Campaigns โ€” High-Density View

Account ยท Campaign Bid Strategy MTD Spend Conv CPL ROAS Wasted 7d Avg QS Search IS IS Lost Rank IS Lost Budget MEI WoW ฮ”
JTM ยท Plumber Generic tCPA A$180 A$12,840 51 A$251.76 3.4x A$427 7
71.3%
 22% 7% 1.28 โ†“ 5%
RS ยท Foundation Repair Portfolio tCPA $250 $5,130 26 $277 2.8x $281 6
38.4%
 48% 14% 1.08 โ†“ 6%
CSL ยท Commercial Services tCPA $100 $2,591 39 $82.05 4.2x $0 8
54.1%
 8% 38% 1.38 โ†“ 3%
NSN ยท PMax PMax tCPA $60 $3,640 89 $40.90 7.2x $412 โ€” PMax โ€” โ€” 1.72 โ†“ 12%
JTM ยท Hot Water tCPA A$100 A$819 12 A$68.28 6.1x A$148 6
17.0%
 0% 83% 1.42 โ†‘ IS +8pp
JTM ยท Blocked Drains tCPA A$160 A$674 0 โ€” 0.0x A$674 6
56.8%
 20% 23% 0.0 Critical
RS ยท Basement Waterproofing Portfolio tCPA $340 $3,246 9 $360.67 1.8x $324 5
42.1%
 45% 13% 1.12 โ†‘ CPL 21%

Auction Insights โ€” JTM Blocked Drains

JT McDermott Remodeling
56.8%
bensplumbing.com.au
35.1%
reliableplumber.com.au
29.4%
localchoice.com.au
19.2%
Position above rate: Ben's 60.8% ยท Reliable 46.0%

Top Wasted Search Terms (7d)

$6,088 total
"plumber norwood" A$637
"plumber broadview" A$300
"plumbers goodwood" A$255
"plumber port adelaide" A$245
"drain cleaning services" A$248
45% of total spend on non-converting terms

Top Converting Terms (7d)

"emergency plumber" 12 conv
"hot water repair" 8 conv
"locksmith services" 6 conv
"plumber near me" 5 conv
"foundation repair" 4 conv
โšก

MIRA Deep Dive โ€” Google Ads

Gemini 2.5 Pro ยท God Mode
โšก
I'm monitoring 7 Google Ads accounts across multiple agencies. I've flagged 3 critical issues and 2 budget opportunities. Ask me anything about campaign performance, auction insights, or optimization strategies.