| Account · Campaign | Objective | Spend | Conv | CPL | ROAS | CTR | CPC | CPM | Freq | Reach | WoW | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| RS · Foundation Repair — Leads | Leads | $6,240 | 24 | $260 | 3.1x | 2.8% | $4.12 | $16.80 |
2.4x
|
68K | ↓ CPL 11% | |
| RS · Basement WP — Leads | Leads | $4,820 | 14 | $344 | 2.3x | 2.1% | $5.44 | $19.60 |
2.8x
|
52K | ↑ CPL 8% | |
| IKB · All Services — Conv | Conversions | $3,180 | 18 | $176.67 | 4.8x | 3.4% | $3.28 | $14.20 |
2.0x
|
45K | ↓ CPL 22% | |
| NSN · Dental Implants — Leads | Leads | $2,940 | 12 | $245 | 3.6x | 2.6% | $3.86 | $21.40 |
2.2x
|
38K | ↓ CPL 5% | |
| YLT · Plumbing Retargeting | Conversions | A$2,410 | 5 | A$482 | 1.4x | 1.8% | A$6.82 | A$24.60 |
3.8x
|
18K | ↑ Freq 3.8x | |
| CSL · Brand Awareness | Awareness | $1,238 | — | — | — | 1.2% | $1.84 | $8.40 |
1.8x
|
63K | Reach ↑ 34% |
| Ad Set | Audience | Spend | Conv | CPL | CTR | Freq | Reach |
|---|---|---|---|---|---|---|---|
| Homeowners 35-65 · MO | Lookalike 1% | $1,840 | 9 | $204 | 3.6% | 2.1x | 22K |
| Homeowners 35-65 · MO | Interest: Home Improvement | $1,620 | 7 | $231 | 2.8% | 2.4x | 18K |
| Retargeting · Site Visitors | Custom: 30d visitors | $980 | 5 | $196 | 4.2% | 3.4x | 4K |
| Broad · MO Statewide | Advantage+ | $1,800 | 3 | $600 | 1.8% | 1.6x | 24K |