โšก MIRA ๐Ÿ”ฑ GOD MODE

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Last sync: 4 min ago ยท Next: 3h 56m
MCC Overview
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๐Ÿค– Daily Briefing โšก
3 critical alerts across 2 accounts. JTM Blocked Drains has spent A$674 with zero conversions in 6 days โ€” likely tracking break (Pattern #22). Raising Solutions Basement Waterproofing CPA spiked to $412 (up 21% WoW) while impression share dropped 8pp.
Portfolio
Alerts 7
Search Terms
Competitors
Conversions (MTD)
489
โ†‘ 12% vs last month
Blended CPL / CPA
$178.76
โ†‘ 4% vs last month
Blended ROAS
3.8x
โ†‘ 0.4 vs last month
Portfolio MER
4.2x
โ†‘ 0.3 vs last month
Total Spend (MTD)
$87,412
โ†“ 8% vs last month
Revenue (MTD)
$367,130
โ†‘ 6% vs last month
Avg CPL by Account
CSL $66 ยท NSN $41 ยท RS $244 ยท JTM $182
Active Alerts
7
3 critical ยท 4 warning

Spend vs Conversions (30 Days)

Conversions Spend Compare Period

Budget Pacing (MTD)

JTM A$23.6K / A$35K
67%
Raising Sol. $35.6K / $25K
142%
CSL $4.4K / $6K
73%
NSN $5.2K / $7K
74%
IKB $2.1K / $3.5K
60%
Insight Econ. $1.8K / $3K
60%

Platform Split

75%
Google
Google 75% Meta 25%

CPA by Account

vs Industry Benchmark
NSN PMax
$40.90
CSL Doors
$53.30
JTM Hot Water
A$68.28
JTM Generic
A$131.73
RS Foundation
$277
RS Basement
$380

Health Score

92
CSL
88
NSN
64
JTM
58
RS
31
IKB
โ€”
IE
Campaign Performance โ€” All Accounts
โ‡„ Compare
Account / Campaign Spend Conv CPL/CPA ROAS CVR CPC Clicks IS WoW ฮ” 7d Trend
๐Ÿ”ด JTM ยท Blocked Drains A$674 0 โˆž 0x 0% A$51.85 13 56.8% ๐Ÿ’€ 0 conv
๐ŸŸก RS ยท Basement Waterproofing $8,743 23 $380 2.1x 7.7% $29.34 298 โ€” โ†‘ CPL 21%
๐ŸŸข CSL ยท Commercial Door Svc $1,840 28 $53.30 5.8x 21.1% $8.21 224 60.5% โ†“ CPL 8%
๐ŸŸข NSN ยท PMax $3,640 89 $40.90 7.2x โ€” โ€” โ€” โ€” โ†“ CPL 12%
๐ŸŸข JTM ยท Plumber Generic A$5,890 51 A$131.73 3.4x 13.4% A$15.42 382 71.3% โ†“ CPL 5%
๐ŸŸข RS ยท Concrete Leveling $2,084 14 $148.80 4.6x 15.9% $12.63 165 โ€” โ†“ CPL 41%
๐ŸŸก JTM ยท Hot Water A$819 12 A$68.28 6.1x 25.0% A$17.07 48 17.0% โ†“ IS 83% lost
๐ŸŸข RS ยท Foundation Repair $5,130 26 $277 2.8x 10.7% $21.12 243 โ€” โ†“ CPL 6%
๐ŸŸข CSL ยท Commercial Services $2,591 39 $82.05 4.2x 11.6% $8.45 307 54.1% โ†“ CPL 3%
๐ŸŸข NSN ยท Search Branded $412 18 $22.89 12.4x 21.1% $5.66 73 88.2% Stable

Portfolio MER

30-day rolling
4.2x
โœ“ Revenue source: Tier 1 (Stripe API) + Tier 2 (Manual)
Total Revenue
$367K
Total Spend
$87.4K
Ext. Spend
$4.2K

๐Ÿšจ Active Alerts

7
๐Ÿ’€
JTM ยท Blocked Drains โ€” Zero Conversions
13 clicks, A$674 spend, 0 conversions for 6 days. Tracking break suspected.
CRITICAL 2h ago
โš ๏ธ
JTM ยท Blocked Drains โ€” Bid Strategy Whiplash
CEO changed to Max Conv (no target) on Mar 10, Art restored tCPA Mar 13. Still recovering.
CRITICAL 6h ago
๐Ÿ“Š
RS ยท Basement WP โ€” CPA Spike
CPA at $380 (21% above 14d avg of $314). 3rd consecutive day above threshold.
CRITICAL 4h ago
๐Ÿ”ฅ
JTM ยท Hot Water โ€” Budget Starved
IS lost to budget: 83%. Best CPA in account (A$68) but can't serve.
WARNING 4h ago
๐Ÿšซ
SSS โ€” Compromised Site Policy
Google Ads flagging domain. Campaigns cannot launch until appeal resolved.
WARNING 1d ago